How Facebook has Evolved as More of a Marketing Tool Through Landing Pages

MacBook Pro Retina with Facebook home page on the screen stands
You may have created a Facebook page for your business when the business world took Facebook under their wing within the last couple of years; but did you know there should be a higher consideration than just creating a page, putting your logo as your profile image, and writing a post every now and again?

Facebook pages have evolved into almost a secondary website, and there is a lot more going on in the background than you may realize. No longer is it about posting to the audience you have already established from “liking” your page, but now drawing in new leads to convert and like your page. But how do you do this you may ask?

By building a Facebook landing page you can welcome new visitors who don’t necessarily know what you are all about or who you are. There is one goal of a landing page on Facebook, and that is to get the new visitor to click the “like” button on your page. The likelihood of non-fans liking your page increases when you encourage them to be more interactive with your brand through a landing page. Be creative, this is your one shot to make your visitor remember your Facebook landing page and click the “like” button. You don’t have to be a programmer or even a designer for that matter to set up a basic landing page on Facebook; however, should you hire someone who specializes in design not only will you have a strong visual landing page but a powerful working one that converts leads for you.

Get Inspiration for your Facebook Landing page from other successful pages

Create your image you want to display to the Facebook world that represents you

Implement the code or hire someone who specializes in setting this up for you

Set as default landing tab so new visitors see your landing page

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Sketching & The Logo Design Process

Sketching a Logo On Paper
As graphic designers who use the latest technology on a daily basis, we must make it a priority not to get too caught up and forget about our most valuable tools: pencil and paper.

Why is sketching important for the logo design process?

Sketching is the starting point and one of the most important steps in the logo design process. It allows you to step away from the computer and really dive into the creative process, with a hands on approach.

Sketching Relaxes Your Brain
Sketching Sparks Creativity
Sketching Gets Every Idea Down
Sketching Is More About Concept, Not Details
Sketching Can Be Done Anywhere

There’s something about grabbing a pencil that you just can’t get by running to the computer and grabbing a mouse. By getting any and every idea that comes to your mind down on the paper, it allows you to move past the first thing that normally comes to mind, or the cliché choice.

How do you start sketching and get past the blank page?

In order to maximize your ideas during the sketching stage, it is always beneficial to start with a simple word or mind map. Take the project that you’re working on and list every single word that comes to mind. This will help you see past the blank page and spark some ideas that will generate into effective sketches.

For example, if you’re starting a logo for a window company, you can start by listing all the words that come to mind: window, house, glass, frame, sunshine, rain, clear, shiny, etc. If you can do this for at least 15 minutes, you’ll have a great starting point when it comes time to start sketching.

Conclusion

Sketching as part of the logo design process is too important to skip. It may seem like an extra step before jumping on the computer, but it will ensure that you have explored all options and will end up saving you time in the long run.

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