Having worked together for almost a decade, we were able to learn about Jon’s business year after year to help it grow. At first, without a website presence it was difficult to expand the company outside of its location. Over the years the website itself helped gain some national interest which allowed us to learn about his audience. This information allowed us to adjust his companies offerings to what customers needed, not what he thought they wanted. Once we were able to align his services with his potential customers we worked on making his processes more efficient and available to all 50 states. The idea was to scale what he did locally to what he does now nationally. Once we were able to get his business running smoothly, we introduced marketing automation in order to maximize the leads that came to his website. Our goal was to increase traffic, minimize the time it took to close business and nurture prospects along the way. By developing engaging, useful content to help potential customers understand how these services will help their businesses continue to be productive and profitable.