Facebook pages have evolved into almost a secondary website, and there is a lot more going on in the background than you may realize. No longer is it about posting to the audience you have already established from “liking” your page, but now drawing in new leads to convert and like your page. But how do you do this you may ask?
By building a Facebook landing page you can welcome new visitors who don’t necessarily know what you are all about or who you are. There is one goal of a landing page on Facebook, and that is to get the new visitor to click the “like” button on your page. The likelihood of non-fans liking your page increases when you encourage them to be more interactive with your brand through a landing page. Be creative, this is your one shot to make your visitor remember your Facebook landing page and click the “like” button. You don’t have to be a programmer or even a designer for that matter to set up a basic landing page on Facebook; however, should you hire someone who specializes in design not only will you have a strong visual landing page but a powerful working one that converts leads for you.
Get Inspiration for your Facebook Landing page from other successful pages
Create your image you want to display to the Facebook world that represents you
Implement the code or hire someone who specializes in setting this up for you
Set as default landing tab so new visitors see your landing page